{"id":4003,"date":"2018-02-02T12:48:28","date_gmt":"2018-02-02T12:48:28","guid":{"rendered":"https:\/\/foify.com\/buy\/\/?p=4003"},"modified":"2018-02-02T12:48:28","modified_gmt":"2018-02-02T12:48:28","slug":"6-reasons-why-you-need-a-social-media-strategy","status":"publish","type":"post","link":"https:\/\/foify.com\/buy\/2018\/02\/02\/6-reasons-why-you-need-a-social-media-strategy\/","title":{"rendered":"6 Reasons Why You Need a Social Media Strategy"},"content":{"rendered":"

 
\nTrying to build a brand on social media without a defined strategy can be totally counterproductive. You\u2019ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts.
\nIn this post, we’ll review six big reasons why you need a social media strategy in place for your business, and how it can benefit your brand.<\/p>\n

1. To Build a Strong, Organic Presence<\/h3>\n

The first reason you need a social media strategy is because it will help you build a strong, organic presence online.
\nYou\u2019ll be able to plan out posts in advance, and get them scheduled and set. All of this,\u00a0in-turn, will help you stick to social media rule number one: posting consistently.
\nFailure to maintain consistency is one big reason social media accounts stop growing.<\/p>\n

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\u00a02. To Save Time<\/div>\n<\/div>\n<\/div>\n

The second benefit to creating and implementing a social media strategy is that it will help you save time \u2013 and who wouldn\u2019t want more time on their hands?
\nYes, getting everything together to create a content calendar and content bank is a big task at first, but getting your post needs sorted and scheduled for the next week or month will greatly reduce the time you spend on actually posting each day.
\nNo more staring at a blank screen scrambling to figure out what to post – you\u2019ll now be able to spend a little more time on other tasks, and on analyzing what\u2019s working.<\/p>\n

3. Make Sure Your Goals are Covered<\/h3>\n

Having a social media strategy in place will ensure that your social media efforts are more fruitful, and are working to support your broader business goals.
\nPutting a strategy together includes outlining your business goals, so that you can work backwards to create posts which reinforce them. You\u2019ll also want to outline some\u00a0social media goals (and track them)<\/a>\u00a0so you have something to work towards, and to validate that the work you are doing is paying off.<\/p>\n

4. Target Your Audience More Effectively<\/h3>\n

How does a social media strategy enable you to target your audience more effectively?
\nPart of your strategy can include plugging in audience engagement elements (like polls or open-ended questions) into your updates so you can get a better handle on your audience\u2019s pain points, and how you can provide value to solve them.<\/p>\n

5. Leave Room for Creativity, and to Create Better Content<\/h3>\n

A social media strategy brings to light the elements, methods and networks which are working for your business – as well as the ones which are not.
\nA strategy in line with your business goals will facilitate creating content that resonates with your audience, gives you the opportunity to refine the quality of your material, and enables you to think about how you can get creative with social posts.
\nThis can include using the more dynamic tools available on the social media networks – perhaps you\u2019ll have the bandwidth to develop live videos on Facebook, or Instagram Stories. You might be able to participate in, or even create your own Twitter chats, and more.
\nWhatever it may be, you\u2019ll be able to dive in and show your audience you know what you\u2019re doing.
\nRead original article on SocialMediaToday<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Trying to build a brand on social media without a defined strategy can be totally counterproductive. You\u2019ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[17,18,19,20,21,22,23,24,25,26,27,28],"_links":{"self":[{"href":"https:\/\/foify.com\/buy\/wp-json\/wp\/v2\/posts\/4003"}],"collection":[{"href":"https:\/\/foify.com\/buy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foify.com\/buy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foify.com\/buy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foify.com\/buy\/wp-json\/wp\/v2\/comments?post=4003"}],"version-history":[{"count":0,"href":"https:\/\/foify.com\/buy\/wp-json\/wp\/v2\/posts\/4003\/revisions"}],"wp:attachment":[{"href":"https:\/\/foify.com\/buy\/wp-json\/wp\/v2\/media?parent=4003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foify.com\/buy\/wp-json\/wp\/v2\/categories?post=4003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foify.com\/buy\/wp-json\/wp\/v2\/tags?post=4003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}